SPECIAL pre DIY DAYS - Creative Meetup / Networking Event
Wednesday, July 8 :: 7-11pm @ Johnny Brenda's

Culture Hacking & Open Creativity comes to Philly

Presented by the WorkBook Project and PIFVA
Special performances by SCIENTISTS ARE THE NEW ROCKSTARS and CHIEF WRECKEM's ORGANS vs TURNTABLES
SPECIAL speed PRESENTATIONS about the FUTURES OF ENTERTAINMENT. PLUS a number of targeted NETWORKING SESSIONS to help you meet others who are making creative work in PHILLY. For more info CLICK HERE

DIY Liveblog :: Marshall Herskovitz Keynote

// July 26th, 2008 // LA

Marshall Herskovitz (Blood Diamond, Quarterlife)

  • I got into writing because i didn’t want to work in an office and have a boss, can’t do that with how networks are run today
  • called in every favor of the last 20 years to make the quarterlife pilot knowing that he would break it up to be viewed on the web
  • could we bring the knowledge we had of television production and bring it to the web? No. But we could do it for the internet for 1/2 the cost of TV
  • I’m going to do what I’m going to do as cheaply as I can
  • do a series that is twined off of a social network, but the social network can stand on its own
  • when he made quarterlife he purposely got rid of all of the television reality (demographics, “rooting factor,” etc.)
  • quarterlife yanked from TV after one episode. It was an internet show, not a TV show.
  • haven’t been able to raise enough money for a second season
  • trying to find a way to do a second season as internet only.
  • trying to offer something that other social networks don’t
  • paradigms of internet commerce come out of no where and hold sway until someone proves it untrue (i.e, social networks are a great investment one day, the next day social networks don’t monetize and are a bad investment)
  • We’re looking for an iPod moment where people see a new product and immediately adopt it. We’re waiting for that with scripted content. The one product that changes how people view content.

One Response to “DIY Liveblog :: Marshall Herskovitz Keynote”

  1. Mike Hedge says:
    July 26, 2008 at 11:20 pm

    this guy is great.

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