| Subcribe via RSS

WHEN THE AUDIENCE TAKES CONTROL - panel

July 30th, 2008 Posted in LA

It was the end of DIY DAYS LA and the mics began to drop like flies. In the end we were left with a single mic for five people.

PANEL DESCRIPTION: The future of independent film is not in content aggregation, which is quickly becoming commoditized, but in audience aggregation. Sustainability for filmmakers lies directly in the hands of the audience. Direct to audience models have shaken the core of the music industry. But the power of Kevin Kelly’s “1,000 true fans” seems good in theory but where do you start? What are the steps to building an audience around your work and most importantly how do you keep the conversation going? Discussion Leader: Saskia Wilson-Brown (Current TV) - Arin Crumley (Four Eyed Monsters) - Micki Krimmel (expert in social media and online community) - Alex Johnson (digital media strategist / filmmaker) - Lance Weiler (The Last Broadcast, Head Trauma)

DIY DAYS LA - When the Audience Takes Control - panel



Embed and Spread





RELATED
When the Audience Takes Control - filmmaker magazine article Summer issue
Search Engine Optimization on One Hour a Day - the book mentioned during the panel
How to Build an Audience and Keep it - new extensive how-to from the workbook project

Tags: , , , ,
This entry was posted on Wednesday, July 30th, 2008 at 4:28 am and is filed under LA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “WHEN THE AUDIENCE TAKES CONTROL - panel”

  1. ‘How To Build An Audience - And Keep It’ » Blog Archive » When the Audience Takes Control Says:

    July 30th, 2008 at 4:43 am

    [...] view the panel click here This entry was posted on Wednesday, July 30th, 2008 at 4:43 am and is filed under update. [...]


  2. Brian Chirls Says:

    July 30th, 2008 at 5:22 am

    Wow, Micki’s really smart. Good job, Micki.

    The rest of you guys are okay, but I know you already, so no surprises there.


  3. Zak Forsman Says:

    July 30th, 2008 at 8:27 pm

    This was a great panel. I was there in the audience, taking notes on all the great little nuggets of advice. thanks to everyone for sharing their insights.


  4. Jon Bonnell Says:

    July 31st, 2008 at 4:14 am

    The panel was great! And in an effort to take what we learned to heart. We’re posting here about our new web series launch today.

    Check it out: http://tinyurl.com/56d5uv

    Rate, comment, subscribe. We’ve distributed with TubeMogul and are watching, talking, tweeting, et al.


Leave a Reply



  • Subscribe

    Enter your email address:


     Subscribe in a reader


  • DIY DAYS LA & SF 3 DVD set


    Help support open source filmmaking today!

    3 DVD set with over 10 hours of keynotes, panels and case studies. To see a list of speakers and topics visit www.diydays.com

    Make a donation to the project and receive your copy of DIY DAYS LA & SF. Pick the donation you'd like to make and receive the 3 DVD set today.

    $40 donation

    $20 donation

    $10 donation

    -----------------

  • RSS People who have registered to attend

  • For a full list of who's registered to attend click here and scroll down.

  • RSS DIY NEWS

    • TCIBR podcast: The year in tech and entertainment
      Today we are joined by Scott Kirsner (Inventing the Movies and http://cinematech.blogspot.com) and Woody Benson (partner at Prism VentureWorks). Our discussion covers a number of trends from 2008 and also makes a few predictions for 2009. Subjects covered include CPM vs. engagement, remix culture, media social graphs, length of content, building audiences and new production funding trends. Related: Scott Kirsner recently finished an extensive series of case studies for ITVS that ...
    • NEW BREED: Cutting an Effective Indie Trailer
      Zak Forsman reports - I’ve just released a trailer for HEART OF NOW and wanted to share the things I’ve learned about this little marketing niche. What I’m doing is taking the lessons of the commercial world and applying them to my indie film work. So these are the conventions, the general “rules”. And yes, they are just waiting for someone like you to come along and break them! Trailers can be ...
    • TCIBR podcast: Justin Ouellette and Muxtape
      This edition of TCIBR is brought to you by IndieFlix - Today our guest is Justin Ouellette the founder of music discovery siteMuxtape. This past year Muxtape burst onto the scene as a mixtape sharing community that found a large audience quickly and fueled music discovery in the process. But things came to a grinding halt this past fall due to industry pressure. In our conversation Justin explains how he ...
    • POLLINATE: The Threat of Obscurity
      Lisa Salem reports - ENDING THIS YEAR WITH A REMINDER OR A PRIMER - WHICHEVER THIS MAY BE FOR YOU… “The number one threat to a filmmaker nowadays is not piracy, it’s obscurity.” (Matt Hanson at Power To The Pixel 2007, re-quoting from Tim O’Reilly). I want to end the year by going a little retro, so in a kind of year-end look-back-as-a-means-to-moving-forward, I’m posting these three videos from Power To The Pixel ...
    • NEW BREED expands with Podcasts, how-to’s and full transparency
      The NEW BREED is expanding with a new blog. But wait there’s much more. We’re pleased to announce that Zak Forsman (IFHY, Heart of Now) will be leading a group of merry DIY filmmakers as they share their experiences from script to screen and beyond. The focus of NEW BREED is to pull back the curtain and share the struggle of what it takes to get work out into the ...
    • TCIBR podcast: A discussion about Fandom with Sharon Ross
      This edition of TCIBR is brought to you by IndieFlix - In recent years fans have brought TV shows back from the dead, helped films get made and protested when they felt that the stories and characters they loved where being mistreated. Sharon Ross author of “Beyond the Box: Television and the Internet,” joins us for a discussion on Fandom and what can be learned from those who are passionate ...
    • POLLINATE: Participants vs Passive Users: A Radiohead Case Study
      Lisa Salem reports - Interesting post over at Chris Anderson’s Long Tail blog about how your project can still be a raging success when only 1 - 0.1% of your audience participate in your content in the way you’ve set out for them to - because the number of people the internet makes potentially accessible is so vast. He cites Wikipedia and You Tube as good examples of this - the ...
    • TCIBR podcast: Filmmaker Magazine
      This edition of TCIBR is brought to you by IndieFlix - This week our guest is producer and Filmmaker Magazine editor Scott Macaulay. Our conversation centers on the fall issue of the magazine which is on newsstands now and also available via a new digital subscription option complete with page turning, search and a download as PDF feature (see sample). Scott explains the connections between articles and sheds some interesting ...
    • ARCHIVE: This Conference is Being Recorded
      Over 60 interviews and upwards of 40 hours worth of material are now available in our new TCIBR archive. You can either click the track to listen or use the mp3 link to download. The archive was built using opentape a free open source package that enables you to easily create and host mixtapes. All the TCIBR podcasts are open media so feel free to embed and spread them. If you ...
    • NEW BREED: Tour De Fours: Episode 4
      An entertaining look at what it takes to get your work to an audience. “Four Films, Six Dudes and One Van” As the tour hits San Francisco, the boys hit the streets harder than ever in an attempt to pack a full house. They look everywhere for a heart, a hand to hold on to, and a face of somebody who needs you. Everywhere Rennie looks, he just finds trouble. ...

  • About

    DIY DAYS and FROM HERE TO AWESOME are extensions of the WORKBOOK PROJECT a social open source project for content creators.