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EXTENDING THE STORYWORLD - case study

August 5th, 2008 Posted in LA

Lance Weiler details his cinema ARG experiments which have surrounded the release of his feature film Head Trauma. A collision of music, gaming, film and technology - the cinema ARG enables storytelling across platforms while also reaching into the real world. Lance explains how he turned a promotion for Head Trauma’s VOD release into its own intellectual property.




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This entry was posted on Tuesday, August 5th, 2008 at 2:46 am and is filed under LA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “EXTENDING THE STORYWORLD - case study”

  1. DIY DAYS: A detailed look at Cross-Media - slide show presentation Says:

    August 5th, 2008 at 3:02 am

    [...] RELATED: Extending the Storyworld [...]


  2. steev Says:

    August 18th, 2008 at 4:48 pm

    I keep wondering what ‘ARG’ stands for…


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