DIY DAYS LA: When the Audience Takes Control
// December 30th, 2008 // LA, NYC, boston, featured
It was the end of DIY DAYS LA and the mics began to drop like flies. In the end we were left with a single mic for five people.
PANEL DESCRIPTION: The future of independent film is not in content aggregation, which is quickly becoming commoditized, but in audience aggregation. Sustainability for filmmakers lies directly in the hands of the audience. Direct to audience models have shaken the core of the music industry. But the power of Kevin Kelly’s “1,000 true fans” seems good in theory but where do you start? What are the steps to building an audience around your work and most importantly how do you keep the conversation going? Discussion Leader: Saskia Wilson-Brown (Current TV) – Arin Crumley (Four Eyed Monsters) – Micki Krimmel (expert in social media and online community) – Alex Johnson (digital media strategist / filmmaker) – Lance Weiler (The Last Broadcast, Head Trauma)
DIY DAYS LA – When the Audience Takes Control – panel
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What is DIY DAYS?
The WorkBook Project and the New School present
DIY DAYS NYC
SATURDAY
APRIL 3rd
The New School
66 West 12th Street
Manhattan, New York
9:30pm to 10am
REGISTRATION
10:15am to 5pm
PROGRAM
5:15 to 8pm
AFTER PARTY mixer with DJ
FREE but space is limited
DO YOU LIVE IN NYC?
* If you live in the NYC area and are interested in lending a hand to help make DIY DAYS NYC possible we're looking for volunteers.DO YOU HAVE
- camera skills and gear- mad tech skills (good with laptops, projection, and presentations
- good people skills and are organized
Send email to work [@] workbookproject dot com with the subject "volunteer in NYC."
SPEAKERS
Jesse Alexander (Heroes, Lost, Day One) :: Elan Lee (4th Wall Studios) :: Lance Weiler (The Last Broadcast, Head Trauma, HiM) :: Scott Macaulay (producer of Gumo, Raising Victor Vargas, editor of Filmmaker Magazine) :: Jon Reiss (Bomb it! and author of Thinking Outside the Box(office) ) :: Jerry Paffendorf (artist, futurist, entrepreneur) :: Dan Mirvish (Omha the movie, Open House, The Eisenstadt Experience) :: Steve Peters (No Mimes Media) :: Jan Libby (Sammeeeees, LG15, Eldritch Errors) :: Marc Horowitz (Google Maps Road Trip, National Dinner Tour) :: Micki Krimmel (NeighborGoods, Mickipedia)
WBP discovery & distribution Award

The WorkBook Project is pleased to announce a new Discovery and Distribution Award.
One Filmmaker will be awarded a week long theatrical run in LA with PR, Street Team and Social Media support. Filmmaker keeps 100% of the box office.
Plus 20 filmmakers will be awarded a digital distribution package which will place them on Hulu, iTunes, NetFlix, Xbox and number of other outlets.
For more info visit www.workbookproject.com/award
WHAT IS DIY DAYS?
DIY DAYS - fund :: create :: distribute :: sustain
How do we sustain ourselves as storytellers in this day of shifting distribution systems? How do we monetize our work and get the word out? Presented by WorkBook Project - DIY DAYS aims to answer these questions with a day of panels, roundtable discussions and workshops: A look at how to fund, create, and distribute and sustain.
TARGET AUDIENCE Anyone wanting to make creative work - film, music, games, art. Self-identified Independent storytellers, Creatives and Tech-philes.
THE EVENT The day flows through a mix of both structured and free form activities to encourage open discussion and the opportunity to break into groups and get everyone talking to each other.
Proposed Discussion Topics - New Forms of Storytelling - New models of Finance, Production and Distribution - Audience Building & The Audience Becoming Collaborators - War Stories: “What’s The Real Deal?” - Self-Sustaining: what to know when trying to make a living from your art - Case Studies
Open Discussion Topics - What are you working on? What are you looking for? - How do you consume your media? - What needs to change in order for you to sustain?
SUGGESTIONS, SPEAKERS AND VOLUNTEERS If you have a suggestion of something you’d like to hear discussed or a speaker that you think should take part, or if you’re interested in volunteering please email us at work [at] workbookproject [dot] com with the subject “DIY DAYS”
WBP Labs .: RADAR
To see more watch RADAR on Babelgum
- Raymond Roman said: Thanks, I shared this on my blog....
- arin Crumley said: Looking forward to this opportunity to get so much...
- Fix said: Hey there, I am interested in volunteering and ...
- David Simpson said: Great lecture on social media for storytelling. I ...
- G. Lloyd Morris said: I tought the information was timely and useful. Th...
- Jerry Paffendorf said: Thanks for inviting me out and I hope y'all enjoye...
- DIY DAYS LA 2009
- DIY DAYS Philly: CHANGES IN CREATIVE COLLABORATION
- DIY DAYS LA: SOCIAL MEDIA FOR STORYTELLERS (video)
- Speaker Highlight: Marc Horowitz
- Speaker Highlight: Jan Libby
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3 DVD set with over 10 hours of keynotes, panels and case studies. To see a list of speakers and topics visit www.diydays.com
Make a donation to the project and receive your copy of DIY DAYS LA & SF. Pick the donation you'd like to make and receive the 3 DVD set today.
$40 donation
$20 donation
$10 donation
-----------------
We need volunteers
work [@] workbookproject dot com
We're looking for folks with all kinds of skills. So if you'd like to become part of project please let us know.
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.:wbp
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[...] view the panel click here This entry was posted on Wednesday, July 30th, 2008 at 4:43 am and is filed under update. [...]
Wow, Micki’s really smart. Good job, Micki.
The rest of you guys are okay, but I know you already, so no surprises there.
This was a great panel. I was there in the audience, taking notes on all the great little nuggets of advice. thanks to everyone for sharing their insights.
The panel was great! And in an effort to take what we learned to heart. We’re posting here about our new web series launch today.
Check it out: http://tinyurl.com/56d5uv
Rate, comment, subscribe. We’ve distributed with TubeMogul and are watching, talking, tweeting, et al.
This is wonderful – very educational. I’ve put a link on my blog on a series I’m doing re: .
Don’t really know how I ended up here, But I think your panel gave me some great pieces of info I’m sure to use. We are really struggleing with some of the web 2.0 stuff like trying to keep the subject on track.
Thanks for the great tips.
Brad West ~ onomoney