DIY DAYS LA: LOVELAND (video)

// November 23rd, 2009 // LA, vid

Loveland is a collaborative art meets urban revitalization meets social ownership experiment that is attempting to sell off a million square inches of Detroit off at a $1 each. Jerry Paffendorf (artist, futurist, and entrepreneur) shares his vision for the project and how he is crowdsourcing the funding of his start-up while taking a creative approach to the design of not only the concept behind the project but also the way in which it is funded. Rooted within a hook that some might consider a novelty (million dollar homepage pops to mind), Paffendorf is embracing the playfulness of LOVELAND’s actual and virtual inches by documenting the process as if it was a natural history / storytelling project. The approach appears to be paying off as inchvestors are preparing all kinds of creative things around their plots. In the process LOVELAND could prove to be an interesting revitalization project that turns areas of Detroit and other cities into collaborative social art that is self-sustaining.

site: www.makeloveland.com
twitter: @wello

  • Share/Save/Bookmark

One Response to “DIY DAYS LA: LOVELAND (video)”

  1. Jerry Paffendorf says:
    November 24, 2009 at 12:11 am

    Thanks for inviting me out and I hope y’all enjoyed it one iota of how much I enjoy working on it and figuring it out. I was sick as a dog up there, and it made me smile to see this comment about the talk:

    http://7billionfriends.tumblr.com/post/254758548/for-the-currently-confused-say-hello-to-your-new

    “I gotta say, I thought this talk was total bulls**t when it started. Jerry Paffendorf seemed disorganized and discombobulated on stage. By the end, I was completely charmed and I wanted to invest in LOVELAND. Hey, Jerry, so there’s a mayor of LOVELAND? Can I get a title? Make me the “Ambassador of Fun” and I’ll invest $35. Deal?”

    Apologies for any discombobulation. Hopefully the highlights of the concept and process shine through any cotton-headedness. :)

    See you in Detroit,

    Jerry

Leave a Reply