Measuring Success – new methods for funding, engaging and creating

5 Questions with Nick Braccia

What will you be doing at DIY DAYS?

I’ll being attending lots of talks and workshops, and leading the conversation, Measuring Success: New Methods for Funding, Engaging and Creating.

What is your background?

I’m a Creative Director at G2 in NYC. I’ve also worked for Deep Focus, and have spent time in LA and SF working on a multitude of accounts. I also host a popular podcast for the Workbook Project called Transmedia Talk. Over the years, clients I’ve worked for have included: Electronic Arts, Random House, HarperCollins, Sony Playstation, Lucasfilm, M&M’S, Skittles, Starburst, Hertz, Pepperidge Farm Goldfish, Magnolia Pictures, New Line Cinema, Disney Home Entertainment, Progressive Insurance, NFL and Adobe.

What do you see as the most exciting development in storytelling today?

The emergence of talented people who understand proper cross-channel strategy and planning. Their work provides a larger canvas for storytellers and yields more opportunities for funders.

What’s your wish for the future?

That writers and critics, working in whatever medium, are better appreciated and paid for their work.

If you could share a book, film, album, and experience with the future what would each be?

Book: Life Inc. by Douglas Rushkoff

Film: Robert Altman’s Nashville

Album: The Last Waltz by the Band

Experience: I’d like everyone to spend an afternoon with Nonchalance’s Jejune Institute in San Francisco. Proof that with limited budget, imagination and ingenuity, one can transform perception…and an entire neighborhood. Aside from that, I think people in the past, present and future should experience more Coffee Heath Bar ice cream.

WHAT NICK WILL BE DOING AT DIY DAYS

Measuring Success – new values, models and possibilities for funding

A multi-faceted creative career that’s actually sustainable? Today, creators get to tell their stories in a multitude of ways, over a variety of platforms – each with their own revenue stream. At the same time, major brands with deep pockets are looking for new, refreshing ways to engage their audiences. For the afternoon discussion, we’ll be looking at ways to collaborate with brands and agencies to create stories that are both true to the creator’s vision and champions of the bottom line.

Nick Bracciais a Creative Director at G2 in NYC and has also managed teams in LA and SF to create engagement programs for EA games Dead Space 2, Dead Space and Dante’s Inferno. Currently, he leads digital creative initiatives for the NFL, Hertz and Pepperidge Farm Goldfish. Since 2001, he’s explored his passion for immersive narrative, contributing to Dave Szulborski’s ARGs “Catching the Wish” and “Unnatural Selection” as well as multiple games and apps for Random House titles Brisingr, Inheritance, Modelland, Starters. He hosts the Transmedia Talk podcast for The Workbook Project.

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