DIY DAYS Philly: From Here to Awesome – talk

// September 10th, 2009 // No Comments » // FHTA, Philadelphia, news, vid

TALK – FROM HERE TO AWESOME: Production has become democratized while digital distribution is quickly becoming commoditized thus fragmenting the marketplace and resulting in little to no revenue. The problems that the independent film industry faces are well documented but where do we go from here? What are the new models of discovery and distribution? How are storytellers going to fund, create, distribute and sustain from their work? ARIN CRUMLEY (Four Eyed Monster, As the Dust Settles) SCOTT MACAULAY (film producer & editor of FILMMAKER MAGAZINE) NOAH HARLAN (film producer & mobile app developer), SCOTT KIRSNER (journalist and author), DON ARGOTT (ROCK SCHOOL)

DIY DAYS Philly: CHANGES IN CREATIVE COLLABORATION

// September 3rd, 2009 // 2 Comments » // Philadelphia, news, vid

PART ONE:

PART TWO:

PANEL – A NEW BREED: A LOOK AT THE CHANGES IN CREATIVE COLLABORATION
There are more ways to collaborate then ever before. From pre-production to production to post to distribution there are a host of exciting new technologies and technics that enable storytellers to create. Join a team of cutting edge creators as they share their process of working with actors, crew, and each other in order to make films that have no creative borders. SABI PICTURES, TOM QUINN, EUGENE MARTIN, ARIN CRUMLEY, HUNTER WEEKS, ZEKE ZELKER, SASKIA WILSON-BROWN, MODERATOR SCOTT MACAULAY

DIY DAYS Philly: NEW MODELS IN MUSIC

// August 30th, 2009 // No Comments » // Philadelphia, news, vid

ROUNDTABLE – NEW MODELS IN MUSIC
The music industry will never be the same again. The days of record advances and label supported tours are all but gone. Recorded music has lost much of its value due to the ease of sharing digital files. But as the industry struggles to maintain its’ control with the adoption of 360 degree deals which give them a take of licensing, touring, merchandise and music sales – many musicians are foregoing traditional deals and forging direct relationships with their audiences. BRIAN McTEAR (Weathervane), JESSE VON DOOM (CASH Music), LEAH KAUFFMAN (Phrequency) and MARK SCHONEVELD (yvynyl) share their personal insights into new models which promise to have impact beyond the music industry.

RELATED:
NEW BREED: WEATHERVANE MUSIC – a look at a new model

DIY DAYS Philly: EXTENDING THE EXPERIENCE

// August 25th, 2009 // No Comments » // Philadelphia, news, vid

PART ONE

PART TWO

PANEL – EXTENDING THE EXPERIENCE With a decline in the penetration of traditional advertising due to digital technology and the emergence of an on-demand culture, studios and brands are experimenting with extending the way they reach audiences and potential customers. ARG (alternate reality games), virtualization, visualization, geo-locational services, augmented reality and mobile apps are all extending storytelling experiences. But how do you strike the balance between an industry that has come to measure itself by impressions with the value of audience engagement? Where does IP reside when authorship changes and the audience or consumer becomes creator? And is it possible to channel brand dollars into original content? MICHAEL MONELLO (Campfire Media, producer of the Blair Witch Project), BRIAN CLARK (founder of GMD Studios) and DAVID BEARD (Chief Technology Architect STM), JOHN THREAT (media threat) MODERATOR IVAN ASKWITH (Big Spaceship)

Audio version:

DIY DAYS Philly: BRIAN NEWMAN Better than Free

// August 19th, 2009 // 2 Comments » // Philadelphia, news, vid

TALK – BETTER THAN FREE The Internet is a super-distribution machine that allows copies of digital media to flow in an almost frictionless way. As the wealth and survival of traditional media businesses are built on selling precious copies, the free flow of free copies is undermining the established order. If reproductions of media are free, how can we keep on financing films and how can we find value in the media we create and sell? BRIAN NEWMAN (former CEO Tribeca Film Institute).

For more about Brian visit www.springboardmedia.blogspot.com

DIY DAYS Philly: ANITA ONDINE New Models of Funding

// August 17th, 2009 // No Comments » // Philadelphia, news, vid

NEW MODELS OF FUNDING: BEYOND THE BIG SCREEN As traditional indie film finance dries up, filmmakers are on the lookout for new sources of funding. In a content-saturated market, enabled by new technology and amplified by social media, could extending the story experience hold the answers to a new wave of creative expression? ANITA ONDINE (Seize the Media) shares a number of new funding models for those willing to think beyond the big screen.

For more on Anita Ondine visit www.seizethemedia.com

DIY DAYS Philly: ANA DOMB “Fire, lights everything: Doing Tecnobrega”

// August 14th, 2009 // 1 Comment » // Philadelphia, news, vid

TALK – FIRE, LIGHTS EVERYTHING: DOING TECHNOBREGA
Tecnobrega, Brazil’s “cheesy techno”, turned many conventions of the mainstream music industry upside down. Its musicians decided to forgo copyright in favor of allowing their music to circulate (and mutate) freely. Today, in a city with very limited economic resources, Tecnobrega is a thriving, commercially viable, industry. What is this music offering its audience for them to support it? How does the audience play into their value proposition? What are the symbolic and economic currencies being traded here? And what can we, as creators from other peripheries, learn from them? ANA DOMB (MIT)

Here’s Ana’s presentation

For more on Ana visit www.convergenceculture.org

DIY DAYS Philly: DAN GOLDMAN The Future of Comics

// August 13th, 2009 // No Comments » // Philadelphia, news, vid

TALK – THE FUTURE OF COMICS
Comics are evolving right off the printed page into an online medium all its own; what do new mobile hardware platforms mean for online/digital comics? Acclaimed comics creator DAN GOLDMAN (Shooting War, 08:A Graphic Diary of the Campaign Trail) discusses what portability means to expanding your readership, creating new business models and exploring new global distribution channels.

For more on Dan Goldman visit www.dangoldman.net

DIY DAYS Philly: NINA PALEY Sita Sings the Blues

// August 12th, 2009 // 1 Comment » // Philadelphia, news, vid

TALK – SITA SINGS THE BLUES Distribution Project Report
“If it’s free, how do you make money?” 5 months after the Creative Commons Share Alike release of her animated musical feature Sita Sings the Blues, Nina Paley presents the first round of hard data from the project. Contrary to MPAA propaganda, the more the audience freely shares the film, the more they purchase DVDs, theater admissions, and merchandise; witness the $$ numbers that prove it.

For more info on Nina Paley and SITA SINGS THE BLUES visit www.sitasingstheblues.com

DIY DAYS Philly: ESTHER ROBINSON Building a Creative Foundation

// August 10th, 2009 // 1 Comment » // Philadelphia, news, vid

TALK – BUILDING A CREATIVE FOUNDATION
Over the last decade the credit card has starred in most of the creation myths of our industry. The gods of credit came down and handed us tablets of plastic and lo and beholda film was born. Sure, hard work and years of sweat and swear words played a part too, but that mighty card made it possible to pull art out of thin air. And it was like magic — when you needed credit, it appeared. A lot of films got made, but so did a lot of debt. In fact most Americans are swimming in debt. ESTHER B. ROBINSON (film producer and founder of ArtHome) explains how to build a solid creative foundation so that you can not only sustain but thrive.

For more on Esther Robinson and ArtHome visit www.arthomeonline.org

DIY DAYS Philly: SCOTT KIRSNER Fans, Friends and Followers

// August 9th, 2009 // 1 Comment » // Philadelphia, news, vid

TALK – FANS FRIENDS AND FOLLOWERS
One of the central challenges that creative folks face in these digital times: how do you cultivate an audience and a business model that will support your work? Join SCOTT KIRSNER (journalist / author) as he shares how filmmakers, musicians, visual artists, writers and comedians are creating and sustaining from their work by establishing direct connections with their FANS, FRIENDS and FOLLOWERS.

For more on Scott Kirsner and his work www.cinematech.blogspot.com

DIY DAYS Philly: Keynote DOUGLAS RUSHKOFF

// August 3rd, 2009 // 4 Comments » // Philadelphia, news, vid

KEYNOTE – DOUGLAS RUSHKOFF
The End of the Story: How capitalism killed narrative, and how to grow new ones
The myth of infinite market expansion was supported, at least in part, by a story structure dependent on crisis, climax, and relief. Just as we are now demanding bankers give up their absolute control of our monetary system, must we as storytellers give up control of our narratives? And how can we make a living telling stories in a world where everyone now has a story to tell, and a means of telling it?

For more on Douglas visit www.rushkoff.com

THANK YOU

// August 2nd, 2009 // 1 Comment » // Philadelphia, boston, news, vid

Thanks to all the volunteers, speakers and attendees who helped to make DIY DAYS Philadelphia such a success. Close to 300 people attended the day which included 40 speakers and 22 sessions in two different spaces.

The event yesterday showed the power that a community can have as people traveled in from all over the US not only to attend but also to volunteer their time and talents.

Over the coming days we’ll be releasing photos, video and audio from the event. It is all open media and you’re free to embed and spread.

And as we plan additional locations for DIY DAYS we welcome your suggestions. work [@] workbookproject [dot] com

Here’s a sampling of some images from yesterday. Check back for more. If you shot any photos, video or recorded audio please send us a link. We’d love to include it in the overall archive of the day. For those who shot photos feel free to share them via the ‘diydays‘ photo pool on Flickr.

Special thanks to Rich Hoffman, Aaron Matzkin, and Bruce Pinchbeck for snapping photos throughout the day.