DIY DAYS NYC – registration opens

// March 6th, 2010 // 1 Comment » // NYC, news, vid

The WorkBook Project and the New School are proud to present DIY DAYS NYC

Registration for DIY DAYS opens – space is limited.

WHEN:
Saturday, April 3rd 2010

9:30 AM attendee registration opens

10:15 AM Opening statements

10:15 AM to 5 PM Conference

5:30 PM to 8 PM After Party and mixer

WHERE:
The New School
66 W 12th St.
NY, NY 10011

WHO:
We have an exciting lineup of speakers for the event… With more to come.

TALKS by_
Ted Hope (producer of over 60 films – 21 Grams, Adventureland, American Splendor)
Cyndi Stivers (founding editor of Time Out New York and managing editor of EW)
Brian Newman (former CEO Tribeca Film Institute and founder of Springboard Media)
Jeff Gomez (CEO of Starlight Runner)
Molly Crabapple (award-winning artist, author, and the founder of Dr. Sketchy’s Anti-Art School)
Bre Pettis (co-founder of NYC Resistor and co-founder of MakerBot)
Jason Bitner (co-founder Found Magazine and Cassette From My Ex)
Dan Rollman (co-founder of the Universal Record Database)
Eclectic Method (groundbreaking Audio/Video DJs)
Lance Weiler (founder of the WorkBook Project, story architect of films, tv and games)
Michael Last and Theresa Loong (CEO and CCO of Intellitoys)
Jesse Von Doom (founder of CASH Music)
Brian McTear (founder Weathervane Music)
Anita Ondine and David Beard (CEO and CTA of Seize the Media)
Alex Johnson (co-founder of WBP LABS and co-creator RADAR)
Thomas Allen Harris (creator Through a Lens Darkly)
Chuck Wendig (game writer / designer and author of 80+ gaming books)
Noah Harlan (producer and mobile app developer)

WORKSHOPS on
- How to create a mobile application
- Developing and Deploying Transmedia Storyworlds
- How to write stories for games
- Social Media for Storytellers
- Working with Augmented Reality and Geolocational Storytelling

DIY DAYS INCUBATOR
We’re proud to announce a new section at DIY DAYS called the INCUBATOR. Our goal is to create a think tank of experts (legal, funding, biz dev, branding, design, tech dev) to help TWO media service startups flush out their business concepts while tapping into the true potential of their ideas. At the close of DIY DAYS the two startups will make presentations in front of a live audience that detail their vision, biz model and goals. The best presentation will win a startup package that includes a variety of services and / or cash prize to help them achieve their goals.

OPEN SESSIONS
“What are you working and what do you need?”

AFTER PARTY & MIXER
Drinks, food and DJ

DIY DAYS LA – THE EISENSTADT EXPERIENCE

// December 3rd, 2009 // No Comments » // LA, vid

Dan Mirvish (Omaha the movie, Open House) charts his course from short film to web series to political scandals to an eventual book deal that is now leading to the whole story being optioned and turned into a film. “I Am Martin Eisenstadt: One Man’s (wildly inappropriate) Adventures with the Last Republicans,” is a mix of political intrigue, campaign-trail escapades, and cyberspace detective work. Desperate to rise through the ranks of Washington’s media punditocracy, Eisenstadt insinuates himself into the last 30 years of American politics – from losing his virginity to Fawn Hall, to interning on the Willie Horton ad campaign, to buying Sarah Palin’s wardrobe. Mirvish shares how his work has evolved beyond a single medium and the liberation that working within one’s limitations can bring.

twitter
Martin Eisenstadt @MartyEisenstadt

DIY DAYS LA – PERSONAL BRANDS

// November 30th, 2009 // 1 Comment » // LA, vid

As content creators of all kinds strive to build fan bases and cultivate audiences for their work, many are finding that their best promotional vehicle is themselves. Micki Krimmel (Mickipedia, NeighborGoods.net) and Marc Horowitz (Google Maps Road Trip, National Dinner Tour) discuss the benefits and pitfalls of creating an online cult of personality. How to develop an online persona, issues of privacy, and extending your own persona into other work are discussed.

twitter:
Micki Krimmel @mickipedia
Marc Horowitz @marchorowitz
Moderated by Lance Weiler @lanceweiler

DIY DAYS LA: EVOLUTION OF STORYTELLING (video)

// November 24th, 2009 // No Comments » // LA, vid

As we continue our series of discussions around the evolution of storytelling we?re joined by two pioneers in the space who are extending the experiences that surrounds the stories they tell. From massive global gaming experiences to hit TV shows Jesse Alexander (Heroes, Lost, Day One) and Elan Lee (Co-Founder and Chief Designer at Fourth Wall Studios) share the art and craft of how they design and develop transmedia experiences that create rich media franchises and engage audiences in new and interesting ways.

twitter:
Jesse Alexander @globalcouch
Elan Lee @elanlee

DIY DAYS LA: ART AND CRAFT OF THE ARG (video)

// November 24th, 2009 // No Comments » // LA, vid

ARGs offer an interesting extension to a storytelling experience. The real-time web and the connectedness of a variety of devices in one?s life become a jumping off point for game-play. Steve Peters (No Mimes Media) and Jan Libby (Sammeeeees, LG15, Eldritch Errors) two pratictionars and experience designers of Alternate Realtiy Games sit down for a candid conversation about the art and craft of designing, scaling and producing ARGs. Where do you start? How do you pace the experience? And how do you know if an ARG is the right extension for your storytelling process?

twitter:
Jan Libby @labfly
Steve Peters @vipsteve

DIY DAYS LA: DIY AND WHY (video)

// November 23rd, 2009 // 1 Comment » // LA, vid

The world of discovery and distribution is changing by the moment. DIY and hybrid distribution is becoming the A option for many filmmakers. But how do you find the strategy that’s going to work best for you? How do you reach and engage audiences while achieving a degree of sustainability? Join Jon Reiss, award winning filmmaker and DIY distribution expert as he shares stories from the frontlines, much of which can be applied to those wishing to connect their creative efforts with an audience in meaningfully ways.

site: www.jonreiss.com
twitter: @jon_reiss

DIY DAYS LA: LOVELAND (video)

// November 23rd, 2009 // 1 Comment » // LA, vid

Loveland is a collaborative art meets urban revitalization meets social ownership experiment that is attempting to sell off a million square inches of Detroit off at a $1 each. Jerry Paffendorf (artist, futurist, and entrepreneur) shares his vision for the project and how he is crowdsourcing the funding of his start-up while taking a creative approach to the design of not only the concept behind the project but also the way in which it is funded. Rooted within a hook that some might consider a novelty (million dollar homepage pops to mind), Paffendorf is embracing the playfulness of LOVELAND’s actual and virtual inches by documenting the process as if it was a natural history / storytelling project. The approach appears to be paying off as inchvestors are preparing all kinds of creative things around their plots. In the process LOVELAND could prove to be an interesting revitalization project that turns areas of Detroit and other cities into collaborative social art that is self-sustaining.

site: www.makeloveland.com
twitter: @wello

DIY DAYS LA: SOCIAL MEDIA FOR STORYTELLERS (video)

// November 23rd, 2009 // 2 Comments » // LA, vid

With the advent of new technologies, devices and the emerging real-time aspects of the web, stories can travel and build audiences in new and exciting ways. The confines of a single format are replaced with the ability to move audiences from one experience to another — from one screen or device to another. There has been a lot of hype around the concept of social media but what does it really mean for storytellers? How can you use free tools and services to tell stories, engage an audience and most importantly, extend the life of your project? Lance Weiler (The Last Broadcast, Head Trauma, HiM) walks you through the process of getting up and running, understanding how to staff, how to budget, how to engage an audience and how to set realistic goals whilst determining measurements of success.

site: www.textoflight.com
twitter: @lanceweiler

DIY DAYS Philly: From Here to Awesome – talk

// September 10th, 2009 // No Comments » // FHTA, Philadelphia, news, vid

TALK – FROM HERE TO AWESOME: Production has become democratized while digital distribution is quickly becoming commoditized thus fragmenting the marketplace and resulting in little to no revenue. The problems that the independent film industry faces are well documented but where do we go from here? What are the new models of discovery and distribution? How are storytellers going to fund, create, distribute and sustain from their work? ARIN CRUMLEY (Four Eyed Monster, As the Dust Settles) SCOTT MACAULAY (film producer & editor of FILMMAKER MAGAZINE) NOAH HARLAN (film producer & mobile app developer), SCOTT KIRSNER (journalist and author), DON ARGOTT (ROCK SCHOOL)

DIY DAYS Philly: CHANGES IN CREATIVE COLLABORATION

// September 3rd, 2009 // 2 Comments » // Philadelphia, news, vid

PART ONE:

PART TWO:

PANEL – A NEW BREED: A LOOK AT THE CHANGES IN CREATIVE COLLABORATION
There are more ways to collaborate then ever before. From pre-production to production to post to distribution there are a host of exciting new technologies and technics that enable storytellers to create. Join a team of cutting edge creators as they share their process of working with actors, crew, and each other in order to make films that have no creative borders. SABI PICTURES, TOM QUINN, EUGENE MARTIN, ARIN CRUMLEY, HUNTER WEEKS, ZEKE ZELKER, SASKIA WILSON-BROWN, MODERATOR SCOTT MACAULAY

DIY DAYS Philly: NEW MODELS IN MUSIC

// August 30th, 2009 // No Comments » // Philadelphia, news, vid

ROUNDTABLE – NEW MODELS IN MUSIC
The music industry will never be the same again. The days of record advances and label supported tours are all but gone. Recorded music has lost much of its value due to the ease of sharing digital files. But as the industry struggles to maintain its’ control with the adoption of 360 degree deals which give them a take of licensing, touring, merchandise and music sales – many musicians are foregoing traditional deals and forging direct relationships with their audiences. BRIAN McTEAR (Weathervane), JESSE VON DOOM (CASH Music), LEAH KAUFFMAN (Phrequency) and MARK SCHONEVELD (yvynyl) share their personal insights into new models which promise to have impact beyond the music industry.

RELATED:
NEW BREED: WEATHERVANE MUSIC – a look at a new model

DIY DAYS Philly: EXTENDING THE EXPERIENCE

// August 25th, 2009 // No Comments » // Philadelphia, news, vid

PART ONE

PART TWO

PANEL – EXTENDING THE EXPERIENCE With a decline in the penetration of traditional advertising due to digital technology and the emergence of an on-demand culture, studios and brands are experimenting with extending the way they reach audiences and potential customers. ARG (alternate reality games), virtualization, visualization, geo-locational services, augmented reality and mobile apps are all extending storytelling experiences. But how do you strike the balance between an industry that has come to measure itself by impressions with the value of audience engagement? Where does IP reside when authorship changes and the audience or consumer becomes creator? And is it possible to channel brand dollars into original content? MICHAEL MONELLO (Campfire Media, producer of the Blair Witch Project), BRIAN CLARK (founder of GMD Studios) and DAVID BEARD (Chief Technology Architect STM), JOHN THREAT (media threat) MODERATOR IVAN ASKWITH (Big Spaceship)

Audio version:

DIY DAYS Philly: BRIAN NEWMAN Better than Free

// August 19th, 2009 // 2 Comments » // Philadelphia, news, vid

TALK – BETTER THAN FREE The Internet is a super-distribution machine that allows copies of digital media to flow in an almost frictionless way. As the wealth and survival of traditional media businesses are built on selling precious copies, the free flow of free copies is undermining the established order. If reproductions of media are free, how can we keep on financing films and how can we find value in the media we create and sell? BRIAN NEWMAN (former CEO Tribeca Film Institute).

For more about Brian visit www.springboardmedia.blogspot.com