DIY Days - a roving gathering for those who create » vid http://diydays.com Mon, 19 Mar 2012 00:39:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Henry Jenkins – If it Doesn’t Spread, it’s dead http://diydays.com/2012/03/henryjenkins/ http://diydays.com/2012/03/henryjenkins/#comments Mon, 19 Mar 2012 00:37:54 +0000 diy days http://diydays.com/?p=1637 Distribution has historically described a process for spreading media content which is top down, planned, and controlled and which independent filmmakers had trouble entering. Circulation refers to an emerging, hybrid system where the spread of media is partially shaped by the authorized and unauthorized behavior of consumers. What new opportunities does this still evolving world of spreadable content pose for those who create media outside or on the margins of the established industry? How can indie media makers more effectively court online communities who may be invested in their work? And what is the value of sharing content rather than seeking to tightly control its afterlife?

For more on Henry visit his site.

Henry Jenkins Opening Keynote

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