Schedule

DIY DAYS NYC
30+ speakers
8 workshops
11 talks
2 think tanks
23 open sessions

***ALL FREE

FULL PROGRAM DESCRIPTIONS COMING SOON

SATURDAY APRIL 3rd

9:30 AM to 10:10 AM
Registration

WOLLMAN HALL

10:10 to 10:15
Opening remarks

10:20 to 10:40
Opening Keynote – TED HOPE

10:45 to 11:05
A Look at Innovation – BRIAN NEWMAN

11:10 to 11:40
Transmedia Storytelling – JEFF GOMEZ

11:45 to 12:05
Connected Toys – MICHAEL LAST and THERESA LOONG

12:05 to 12:25
Universal Record Database – DAN ROLLMAN

12:25 to 12:35
OPEN SESSION what are you working on what do you need ? 1 minute x 10 people
Conference attendees are given 60 seconds to present a project and express what they need to make it happen. These slots are LIMITED and will be available on a first come first serve basis. Interested parties will be able to sign up for a slot when registration opens at 9:30.

12:35 to 1:15
LUNCH BREAK

1:20 to 1:40
Fireside chat about the Future of Publishing – CYNDI STIVERS and SREE SREENIVASAN

1:45 to 2:05
Found Stories – JASON BITNER

2:10 to 2:30
Dr Sketchys – MOLLY CRABAPPLE

2:35 to 2:45
OPEN SESSION what are you working on what do you need ? 1 minute x 10 people
Conference attendees are given 60 seconds to present a project and express what they need to make it happen. These slots are LIMITED and will be available on a first come first serve basis. Interested parties will be able to sign up for a slot when registration opens at 9:30.

2:45 to 3:05
MakerBot – BRE PETTIS

3:10 to 3:40
Future of Music – JESSE VON DOOM and BRIAN McTEAR

3:40 to 4:00
Through a Lens Darkly – THOMAS ALLEN HARRIS

4:00 to 5:00
DIY DAYS Incubator Pitches
Two media startups will make presentations in front of a live audience that detail their vision, business models and goals.

INCUBATOR

11:30 to 3:30
Two media Startups meet with experts from various industries to think thank their models and to craft presentations which will be made to those attending the conference at the end of the day.

WORKSHOP ROOM #1

11:30 to 12:30
How to create an app – NOAH HARLAN

12:30 to 1:15
LUNCH BREAK

1:15 to 2:00
Augmented Reality and Geolocational Storytelling – BRIAN CHIRLS

2:00 to 2:30
OPEN SESSION – 3 x 10 minute talks
DO YOU HAVE A CONCEPT FOR A 10 MINUTE TALK?
We’re looking for three conference attendees who’d like to share something they’re working on, something they think will help others, and something that will be an interesting topic of discussion.

Those interested should email us at work [@] workbookproject [dot] com with the subject “open session.”

2:35 to 3:10
How to develop story around a game – CHUCK WENDIG

3:10 to 4:10
How to design for transmedia – ANITA ONDINE and DAVID BEARD

WORKSHOP ROOM #2

11:15 to 12:15
The Real You: Personal Branding, Social Media and Storytelling – MICHAEL MARGOLIS

12:30 to 1:15
LUNCH BREAK

1:15 to 2:15
Social Media for Storytellers – LESLIE POSTON and AMY GREENLAW

2:20 to 3:15
Social Change How to Mobilize Audiences – SCOTT BEIBIN and LIZ COLE

3:20 to 4:10
RADAR creating online / offline experiences – ALEX JOHNSON, JANINE SANDERS and JOSH CRAMER

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PAST SCHEDULES from DIY DAYS events

Here’s the program listing for DIY DAYS LA.

6:30 to 6:55
PRACTICAL: SOCIAL MEDIA FOR STORYTELLERS :: LANCE WEILER
With the advent of new technologies, devices and the emerging real-time aspects of the web, stories can travel and build audiences in new and exciting ways. The confines of a single format are replaced with the ability to move audiences from one experience to another — from one screen or device to another. There has been a lot of hype around the concept of social media but what does it really mean for storytellers? How can you use free tools and services to tell stories, engage an audience and most importantly, extend the life of your project? Lance Weiler (The Last Broadcast, Head Trauma, HiM) walks you through the process of getting up and running, understanding how to staff, how to budget, how to engage an audience and how to set realistic goals whilst determining measurements of success.

7:00 to 7:25
CASE STUDY: LOVELAND :: JERRY PAFFENDORF
Loveland is a collaborative art meets urban revitalization meets social ownership experiment that is attempting to sell off a million square inches of Detroit off at a $1 each. Jerry Paffendorf (artist, futurist, and entrepreneur) shares his vision for the project and how he is crowdsourcing the funding of his start-up while taking a creative approach to the design of not only the concept behind the project but also the way in which it is funded. Rooted within a hook that some might consider a novelty (million dollar homepage pops to mind), Paffendorf is embracing the playfulness of LOVELAND’s actual and virtual inches by documenting the process as if it was a natural history / storytelling project. The approach appears to be paying off as inchvestors are preparing all kinds of creative things around their plots. In the process LOVELAND could prove to be an interesting revitalization project that turns areas of Detroit and other cities into collaborative social art that is self-sustaining.

7:30 to 7:55
PRACTICAL: DIY AND WHY? :: JON REISS
The world of discovery and distribution is changing by the moment. DIY and hybrid distribution is becoming the A option for many filmmakers. But how do you find the strategy that’s going to work best for you? How do you reach and engage audiences while achieving a degree of sustainability? Join Jon Reiss, award winning filmmaker and DIY distribution expert as he shares stories from the frontlines, much of which can be applied to those wishing to connect their creative efforts with an audience in meaningfully ways.

7:55 to 8:10
OPEN MIC

8:10 to 8:45
FIRESIDE: THE EVOLUTION OF STORYTELLING :: JESSE ALEXANDER and ELAN LEE
As we continue our series of discussions around the evolution of storytelling we’re joined by two pioneers in the space who are extending the experiences that surrounds the stories they tell. From massive global gaming experiences to hit TV shows Jesse Alexander (Heroes, Lost, Day One) and Elan Lee (Co-Founder and Chief Designer at Fourth Wall Studios) share the art and craft of how they design and develop transmedia experiences that create rich media franchises and engage audiences in new and interesting ways.

8:50 to 9:15
FIRESIDE: THE ART AND CRAFT OF THE ARG :: STEVE PETERS and JAN LIBBY
ARGs offer an interesting extension to a storytelling experience. The real-time web and the connectedness of a variety of devices in one’s life become a jumping off point for game-play. Steve Peters (No Mimes Media) and Jan Libby (Sammeeeees, LG15, Eldritch Errors) two pratictionars and experience designers of Alternate Realtiy Games sit down for a candid conversation about the art and craft of designing, scaling and producing ARGs. Where do you start? How do you pace the experience? And how do you know if an ARG is the right extension for your storytelling process?

9:20 to 9:30
OPEN MIC

9:35 to 10:00
ROUNDTABLE: PERSONAL BRANDS ::
As content creators of all kinds strive to build fan bases and cultivate audiences for their work, many are finding that their best promotional vehicle is themselves. Panelists will discuss the benefits and pitfalls of creating an online cult of personality. How to develop an online persona, issues of privacy, and extending your own persona to work by others will all be discussed by a diverse group from different content industries.

10:10 to 10:30
CASE STUDY: THE EISENSTADT EXPERIENCE :: DAN MIRVISH
Dan Mirvish (Omaha the movie, Open House) charts his course from short film to web series to political scandals to an eventual book deal that is now leading to the whole story being optioned and turned into a film. “I Am Martin Eisenstadt: One Man’s (wildly inappropriate) Adventures with the Last Republicans,” is a mix of political intrigue, campaign-trail escapades, and cyberspace detective work. Desperate to rise through the ranks of Washington’s media punditocracy, Eisenstadt insinuates himself into the last 30 years of American politics – from losing his virginity to Fawn Hall, to interning on the Willie Horton ad campaign, to buying Sarah Palin’s wardrobe. Mirvish shares how his work has evolved beyond a single medium and the liberation that working within one’s limitations can bring.

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DIY DAYS PHILADELPHIA

We’re excited to announce this year’s program for DIY DAYS Philadelphia. It represents our largest conference to date. We’ll be running two large rooms throughout the day. We’re pleased to welcome an amazing collection of speakers who represent a wide range of creative disciplines (film, music, gaming, design, software development). *Order and schedule is subject to change.

*NEW – FULL SCHEDULE FOR THE DAY

WHEN:
SATURDAY AUGUST 1st

WHERE:
UArts
Terra Building 17th Floor
211 South Broad Street
Philadelphia, PA

FREE but space is limited
8:30 AM registration opens
9:15AM to 6PM Conference
6:30 to 8PM After Party and Mixer

8:30 AM to 9:00 AM
ON SITE CHECK IN

MAIN HALL

OPENING REMARKS

KEYNOTE – DOUGLAS RUSHKOFF
The End of the Story: How capitalism killed narrative, and how to grow new ones
The myth of infinite market expansion was supported, at least in part, by a story structure dependent on crisis, climax, and relief. Just as we are now demanding bankers give up their absolute control of our monetary system, must we as storytellers give up control of our narratives? And how can we make a living telling stories in a world where everyone now has a story to tell, and a means of telling it?

TALK – FANS FRIENDS AND FOLLOWERS
One of the central challenges that creative folks face in these digital times: how do you cultivate an audience and a business model that will support your work? Join SCOTT KIRSNER (journalist / author) as he shares how filmmakers, musicians, visual artists, writers and comedians are creating and sustaining from their work by establishing direct connections with their FANS, FRIENDS and FOLLOWERS.

TALK – BUILDING A CREATIVE FOUNDATION
Over the last decade the credit card has starred in most of the creation myths of our industry. The gods of credit came down and handed us tablets of plastic and lo and beholda film was born. Sure, hard work and years of sweat and swear words played a part too, but that mighty card made it possible to pull art out of thin air. And it was like magic — when you needed credit, it appeared. A lot of films got made, but so did a lot of debt. In fact most Americans are swimming in debt. ESTHER B. ROBINSON (film producer and founder of ArtHome) explains how to build a solid creative foundation so that you can not only sustain but thrive.

SPEED POWER POINT TBD

FIRESIDE – THE EVOLUTION OF STORYTELLING
Technology is impacting the art and craft of storytelling. As the industry shifts and audiences move from passive to active collaborators how does the art of storytelling change? How does one develop stories that can travel across screens and devices? LANCE WEILER (THE LAST BROADCAST, HEAD TRAUMA) and CHUCK WENDIG (author of over 60 gaming books) discuss some of the story architecture techniques that they’re employing around a variety of TV, Film and gaming projects.

BREAK

TALK – SCIENTISTS ARE THE NEW ROCKSTARS
“Scientists Are the New Rockstars” (SATNR) is a live multimedia spectacle exploring the fuzzy and quarky lines between hard science, social science, metaphysics and art with hands-on examples of environmentally sustainable art and technologies. Garage science and maker culture is rapidly becoming more popular in the pantheon of DIY culture, especially in the creation of sustainable technologies. As it becomes clear we’ve reached the end of the era of proprietary intellectual property, it becomes apparent that all things are possible when tapping into the collective consciousness surrounding creativity. The world of science and art are quite connected. Join SCOTT BEIBIN (Lost Film Fest) as he unveils his newest creation.

ROUNDTABLE – NEW MODELS IN MUSIC
The music industry will never be the same again. The days of record advances and label supported tours are all but gone. Recorded music has lost much of its value due to the ease of sharing digital files. But as the industry struggles to maintain its’ control with the adoption of 360 degree deals which give them a take of licensing, touring, merchandise and music sales – many musicians are foregoing traditional deals and forging direct relationships with their audiences. BRIAN McTEAR (Weathervane), JESSE VON DOOM (CASH Music), LEAH KAUFFMAN (Phrequency) and MARK SCHONEVELD (yvynyl) share their personal insights into new models which promise to have impact beyond the music industry.

LUNCH

TALK – NEW MODELS OF FUNDING: BEYOND THE BIG SCREEN
As traditional indie film finance dries up, filmmakers are on the lookout for new sources of funding. In a content-saturated market, enabled by new technology and amplified by social media, could extending the story experience hold the answers to a new wave of creative expression? ANITA ONDINE (Seize the Media) shares a number of new funding models for those willing to think beyond the big screen.

TALK – THE FUTURE OF COMICS
Comics are evolving right off the printed page into an online medium all its own; what do new mobile hardware platforms mean for online/digital comics? Acclaimed comics creator DAN GOLDMAN (Shooting War, A Graphic Diary of the Campaign Trail) discusses what portability means to expanding your readership, creating new business models and exploring new global distribution channels.

SPEED POWER POINT TBD

ROUNDTABLE – FROM HERE TO AWESOME
Production has become democratized while digital distribution is quickly becoming commoditized thus fragmenting the marketplace and resulting in little to no revenue. The problems that the independent film industry faces are well documented but where do we go from here? What are the new models of discovery and distribution? How are storytellers going to fund, create, distribute and sustain from their work? ARIN CRUMLEY (Four Eyed Monster, As the Dust Settles) SCOTT MACAULAY (film producer & editor of FILMMAKER MAGAZINE) NOAH HARLAN (film producer & mobile app developer), SCOTT KIRSNER (journalist and author), DON ARGOTT (ROCK SCHOOL)

BREAK

SPEED POWER POINT TBD

PANEL – EXTENDING THE EXPERIENCE
With a decline in the penetration of traditional advertising due to digital technology and the emergence of an on-demand culture, studios and brands are experimenting with extending the way they reach audiences and potential customers. ARG (alternate reality games), virtualization, visualization, geo-locational services, augmented reality and mobile apps are all extending storytelling experiences. But how do you strike the balance between an industry that has come to measure itself by impressions with the value of audience engagement? Where does IP reside when authorship changes and the audience or consumer becomes creator? And is it possible to channel brand dollars into original content? MICHAEL MONELLO (Campfire Media, producer of the Blair Witch Project), BRIAN CLARK (founder of GMD Studios) and DAVID BEARD (Chief Technology Architect STM), JOHN THREAT (media threat) MODERATOR IVAN ASKWITH (Big Spaceship)

TALK – SITA SINGS THE BLUES Distribution Project Report
“If it’s free, how do you make money?” 5 months after the Creative Commons Share Alike release of her animated musical feature Sita Sings the Blues, Nina Paley presents the first round of hard data from the project. Contrary to MPAA propaganda, the more the audience freely shares the film, the more they purchase DVDs, theater admissions, and merchandise; witness the $$ numbers that prove it. NINA PALEY

TALK – VALUE IN A BUCKET: THE CONSTRUCTION OF SOCIAL AND SUBCULTURAL CAPITAL IN TECNOBREGA
Tecnobrega, Brazil’s “cheesy techno”, turned many conventions of the mainstream music industry upside down. Its musicians decided to forgo copyright in favor of allowing their music to circulate (and mutate) freely. Today, in a city with very limited economic resources, Tecnobrega is a thriving, commercially viable, industry. What is this music offering its audience for them to support it? How does the audience play into their value proposition? What are the symbolic and economic currencies being traded here? And what can we, as creators from other peripheries, learn from them? ANA DOMB (MIT)

TALK – BETTER THAN FREE
The Internet is a super-distribution machine that allows copies of digital media to flow in an almost frictionless way. As the wealth and survival of traditional media businesses are built on selling precious copies, the free flow of free copies is undermining the established order. If reproductions of media are free, how can we keep on financing films and how can we find value in the media we create and sell? BRIAN NEWMAN (former CEO Tribeca Film Institute)

TOWN HALL – WHERE DO WE GO FROM HERE?
One of the goals of DIY DAYS is to cross-pollinate those working in different creative disciplines within a given geographical area. Throughout the day many ideas and concepts will have been presented but how can they be taken and put into practice? What does the Philadelphia creativity community need in order to thrive? During this Town Hall session the audience will be asked to participate in charting a possible course – one which enables those in the Philadelphia area to fund, create, distribute and sustain as creative storytellers. GEOFF DiMASI (Punk Ave) GRETJEN CLAUSING (PIFVA / SCRIBE), JOHN HENRY THOMPSON, ALLAN EDMUNDS (Brandywine Workshop)

BLACK BOX THEATER

OPEN NETWORKING – “THE PROJECT WALL”
During Breaks make your way to the Project Wall. Are you looking for assistance around an upcoming project? Are you in search of an actor, editor, writer, producer, composer, software developer or game designer? Do you need a collaborator? If so during breaks make your way to the Black Box Theater and post your needs on the “project wall.”

WHAT YOU NEED TO KNOW – MOBILE APPS: Have you thought about creating a mobile application to support a project that you’re working on? NOAH HARLAN breaks down the process of taking something from concept to application.

WHAT YOU NEED TO KNOW – AUDIENCE BUILDING: The importance of building and maintaining an audience is vital to longevity of anyone wishing to make creative work. Learn the best tools, tips and tricks to growing an audience and turning it into a fan base. A guided tour of tools and techniques by SCOTT KIRSNER and LANCE WEILER

WORKSHOP – TRANSMEDIA ACTIVISM: CREATING A CROSS-MEDIA PLATFORM FOR SOCIAL ISSUE CAMPAIGNS
Transmedia strategies offer new ways for media artists and activists to engage diverse communities on social justice issues. Our workshop will look at opportunities to create social change using online tools and cross-media strategies, outlining a basic framework for “transmedia activism” as well as exploring practical strategies in a “hands on” exercise. We will be working with Lotje Sodderland’s documentary in progress, Boomtown Babylon, as our case study. LINA SRIVASTAVA and VICKI CALLAHAN

PANEL – A NEW BREED: A LOOK AT THE CHANGES IN CREATIVE COLLABORATION
There are more ways to collaborate then ever before. From pre-production to production to post to distribution there are a host of exciting new technologies and technics that enable storytellers to create. Join a team of cutting edge creators as they share their process of working with actors, crew, and each other in order to make films that have no creative borders. SABI PICTURES, TOM QUINN, EUGENE MARTIN, ARIN CRUMLEY, HUNTER WEEKS, ZEKE ZELKER, SASKIA WILSON-BROWN, MODERATOR SCOTT MACAULAY