Registration for DIY DAYS opens – space is limited.

WHEN:
Saturday, April 3rd 2010

9:30 AM attendee registration opens

10:15 AM Opening statements

10:15 AM to 5 PM Conference

5:30 PM to 8 PM After Party and mixer

WHERE:
The New School
66 W 12th St.
NY, NY 10011

WHO:
We have an exciting lineup of speakers for the event… With more to come.

TALKS by_
Ted Hope (producer of over 60 films – 21 Grams, Adventureland, American Splendor)
Cyndi Stivers (founding editor of Time Out New York and managing editor of EW)
Brian Newman (former CEO Tribeca Film Institute and founder of Springboard Media)
Jeff Gomez (CEO of Starlight Runner)
Molly Crabapple (award-winning artist, author, and the founder of Dr. Sketchy’s Anti-Art School)
Bre Pettis (co-founder of NYC Resistor and co-founder of MakerBot)
Jason Bitner (co-founder Found Magazine and Cassette From My Ex)
Dan Rollman (co-founder of the Universal Record Database)
Eclectic Method (groundbreaking Audio/Video DJs)
Lance Weiler (founder of the WorkBook Project, story architect of films, tv and games)
Michael Last and Theresa Loong (CEO and CCO of Intellitoys)
Jesse Von Doom (founder of CASH Music)
Brian McTear (founder Weathervane Music)
Anita Ondine and David Beard (CEO and CTA of Seize the Media)
Alex Johnson (co-founder of WBP LABS and co-creator RADAR)
Thomas Allen Harris (creator Through a Lens Darkly)
Chuck Wendig (game writer / designer and author of 80+ gaming books)
Noah Harlan (producer and mobile app developer)

WORKSHOPS on
- How to create a mobile application
- Developing and Deploying Transmedia Storyworlds
- How to write stories for games
- Social Media for Storytellers
- Working with Augmented Reality and Geolocational Storytelling

DIY DAYS INCUBATOR
We’re proud to announce a new section at DIY DAYS called the INCUBATOR. Our goal is to create a think tank of experts (legal, funding, biz dev, branding, design, tech dev) to help TWO media service startups flush out their business concepts while tapping into the true potential of their ideas. At the close of DIY DAYS the two startups will make presentations in front of a live audience that detail their vision, biz model and goals. The best presentation will win a startup package that includes a variety of services and / or cash prize to help them achieve their goals.

OPEN SESSIONS
“What are you working and what do you need?”

AFTER PARTY & MIXER
Drinks, food and DJ

Over the coming weeks we’ll be announcing the program and speakers. Registration will open later this month and like all DIY DAYS events admission is FREE.

DIY DAYS is made possible thanks to time and talents of those who volunteer. If you’d like to volunteer please contact us at work [at] workbookproject [dot] com

Or perhaps you know of someone who would make a great speaker if so we’d love to hear from you. Please contact us at work [at] workbookproject [dot] com

More details to coming soon…

Dan Mirvish (Omaha the movie, Open House) charts his course from short film to web series to political scandals to an eventual book deal that is now leading to the whole story being optioned and turned into a film. “I Am Martin Eisenstadt: One Man’s (wildly inappropriate) Adventures with the Last Republicans,” is a mix of political intrigue, campaign-trail escapades, and cyberspace detective work. Desperate to rise through the ranks of Washington’s media punditocracy, Eisenstadt insinuates himself into the last 30 years of American politics – from losing his virginity to Fawn Hall, to interning on the Willie Horton ad campaign, to buying Sarah Palin’s wardrobe. Mirvish shares how his work has evolved beyond a single medium and the liberation that working within one’s limitations can bring.

twitter
Martin Eisenstadt @MartyEisenstadt

As content creators of all kinds strive to build fan bases and cultivate audiences for their work, many are finding that their best promotional vehicle is themselves. Micki Krimmel (Mickipedia, NeighborGoods.net) and Marc Horowitz (Google Maps Road Trip, National Dinner Tour) discuss the benefits and pitfalls of creating an online cult of personality. How to develop an online persona, issues of privacy, and extending your own persona into other work are discussed.

twitter:
Micki Krimmel @mickipedia
Marc Horowitz @marchorowitz
Moderated by Lance Weiler @lanceweiler

As we continue our series of discussions around the evolution of storytelling we?re joined by two pioneers in the space who are extending the experiences that surrounds the stories they tell. From massive global gaming experiences to hit TV shows Jesse Alexander (Heroes, Lost, Day One) and Elan Lee (Co-Founder and Chief Designer at Fourth Wall Studios) share the art and craft of how they design and develop transmedia experiences that create rich media franchises and engage audiences in new and interesting ways.

twitter:
Jesse Alexander @globalcouch
Elan Lee @elanlee

ARGs offer an interesting extension to a storytelling experience. The real-time web and the connectedness of a variety of devices in one?s life become a jumping off point for game-play. Steve Peters (No Mimes Media) and Jan Libby (Sammeeeees, LG15, Eldritch Errors) two pratictionars and experience designers of Alternate Realtiy Games sit down for a candid conversation about the art and craft of designing, scaling and producing ARGs. Where do you start? How do you pace the experience? And how do you know if an ARG is the right extension for your storytelling process?

twitter:
Jan Libby @labfly
Steve Peters @vipsteve

The world of discovery and distribution is changing by the moment. DIY and hybrid distribution is becoming the A option for many filmmakers. But how do you find the strategy that’s going to work best for you? How do you reach and engage audiences while achieving a degree of sustainability? Join Jon Reiss, award winning filmmaker and DIY distribution expert as he shares stories from the frontlines, much of which can be applied to those wishing to connect their creative efforts with an audience in meaningfully ways.

site: www.jonreiss.com
twitter: @jon_reiss

Loveland is a collaborative art meets urban revitalization meets social ownership experiment that is attempting to sell off a million square inches of Detroit off at a $1 each. Jerry Paffendorf (artist, futurist, and entrepreneur) shares his vision for the project and how he is crowdsourcing the funding of his start-up while taking a creative approach to the design of not only the concept behind the project but also the way in which it is funded. Rooted within a hook that some might consider a novelty (million dollar homepage pops to mind), Paffendorf is embracing the playfulness of LOVELAND’s actual and virtual inches by documenting the process as if it was a natural history / storytelling project. The approach appears to be paying off as inchvestors are preparing all kinds of creative things around their plots. In the process LOVELAND could prove to be an interesting revitalization project that turns areas of Detroit and other cities into collaborative social art that is self-sustaining.

site: www.makeloveland.com
twitter: @wello

With the advent of new technologies, devices and the emerging real-time aspects of the web, stories can travel and build audiences in new and exciting ways. The confines of a single format are replaced with the ability to move audiences from one experience to another — from one screen or device to another. There has been a lot of hype around the concept of social media but what does it really mean for storytellers? How can you use free tools and services to tell stories, engage an audience and most importantly, extend the life of your project? Lance Weiler (The Last Broadcast, Head Trauma, HiM) walks you through the process of getting up and running, understanding how to staff, how to budget, how to engage an audience and how to set realistic goals whilst determining measurements of success.

site: www.textoflight.com
twitter: @lanceweiler

Over the next week we’ll be working to bring the talks online. For now make sure to checkout the conference dashboard which captured the evening from a variety of angles – bookmarks, tweets, photos, and blog posts.

NEXT DIY DAYS EVENT: In the coming weeks we’ll be making an announcement about the next DIY DAYS event. If you’d like to see DIY DAYS come to your city drop us an email at work [@] workbookproject dot com