Workshops

BUILDING A SHARED STORYWORLD – SCOTT WALKER

Audiences are increasingly unwilling to passively consume content pushed at them, and experience designers can benefit from using the concept of value co-creation (i.e., audiences are perfectly capable and willing to contribute content to your property or brand). One implementation of value co-creation is the “shared storyworld” model which explicitly invites audiences to contribute directly to the world. The result is collaborative world building using a framework of guided invitations coupled with a strong, internally-driven narrative. This isn’t choose-your-own-adventure, transmedia storytelling, exquisite corpse or crowd-sourced content production. It is about recognizing the value audiences can offer, building bridges to them, and inviting them to participate. This workshop will generate the foundation for a specific new shared storyworld by stepping through the core design considerations – we will literally design a new shared story world together. Some of the topics we’ll discuss are: legal considerations, narrative design, commercial rights, and remix policy.”

CLOCKWORK – designing “with” instead of designing “for” – YOMI AYENI

Yomi Ayeni’s explores how to kick a film audience out of passive mode, turn them into active participants, and ambassadors of the unique experiential encounters that make up his immersive films. He encourages the audience of his transmedia projects to probe for hidden parts of the narrative, in some cases become the sole storyteller of what they find and share the experiences via interactions on social network platforms. Yomi believes that one of the most effective delivery platforms is the human mind. It can be used to seed stories, and it gives a unique perspective dependent on personal background. Feeding whatever is found back into a storyworld infuses it with unparalleled diversity, talk less of the unpredictable results.

PULLING BACK THE CURTAIN ON CROWDFUNDING – ADAM CHAPNICK & MARK STOLAROFF

Join Adam Chapnick and Mark Stolaroff for a candid look at the realities of crowdfunding. From understanding how to set the right amount to raise to managing expectations of those who donate to making sure you budget properly in order to fulfill what you’ve promised – Adam and Mark will be joined by a group of creatives who have recently funded their projects and are willing to share their experience with crowdfunding warts and all.

ARTISTIC ENTREPRENEURSHIP – JON REISS

Jon Reiss guides you through the new principles of artistic entrepreneurship – creating long term relationships with fans through engagement, live events, merchandise and digital releases. Half the time will be alloted for presentation, half the time will be devoted to workshopping audience projects/artistic brands.

A LOOK AT BUILDING A CREATIVE NON-PROFIT ENTITY – ALEJANDRO COHEN

Join Alejandro Cohen, co-director of DUBLAB an innovative internet radio station, for a workshop on the birth of DUBLAB its history, programming and the road to becoming a 501 (c) (3) non-profit organization.  Other topics to be discussed will include fundraising strategies, as well as the challenges an arts and media organization faces in relation to staffing, board of directors, programming, grants, sponsorships, and funding.

PARTICIPATORY AND CREATIVE PRODUCING: HOW TO ENGAGE YOUR AUDIENCE AND TEAM – JANINE SAUNDERS

Deciding to open your project up for collaboration around the world can be challenging on a psychological and logistical level. Janine Saunders will use Robot Heart Stories as a case study to show how participatory producing is not only possible, but can positively inform your storyworld and take your project in new directions that were never intended. She will also discuss the value of giving your audience participatory touch points within the design of your project.

FROM PASSIVE TO PARTICIPATORY – Bridging the Digital Divide – CYNTHIA JABAR & KARINE HALPERN

What is the digital participatory divide and why should we care? How can storytellers collaborate with teachers and co-create digital literacy experiences that spark creativity and bridge the divide? Who are the social activists & artists fueling this revolution in education? Come participate in co-creating an open source digital literacy tool for kids with Cynthia Jabar and the transmedia fairies for social good.

INTERACTIVE DESIGN IN STORYTELLING – TAKAAKI OKADA

Takaaki Okada discusses his experience and thoughts from his early work which centred around data visualization and user interface design to his recent collaborations with documentary filmmakers, photographers, and artists for whom he’s been working on projects on topics such as: the health care system in the US; political prisoners in Burma; and creating a collective memory archive about the genocide in Guatemala. He will also talk in detail about his work at Condition ONE, a media technology company developing the tools and platform for filmmakers, photojournalists and visual storytellers to create powerful immersive experiences for next generation devices.

CREATIVE FINANCING WORKSHOP – ARIN CRUMLEY

Over the past few years filmmaker Arin Crumley has consulted and interviewed dozens of independent filmmakers. Distilling the recurring, common problems they face he submitted these issues to a variety of experts from various fields to analyze using their unique knowledge and experience. Their findings were compiled at a recent think tank in New York City, resulting in practical solutions creators of all kinds can use to address their common problems. Following a presentation of this information Arin will moderate a workshop designed for attendees to apply these new strategies to their own projects. The potential is for participants to have an immediate breakthrough in their approach to financing and monetizing their work.