EXTENDING THE STORYWORLD – case study
// August 5th, 2008 // 2 Comments » // LA, vid
Lance Weiler details his cinema ARG experiments which have surrounded the release of his feature film Head Trauma. A collision of music, gaming, film and technology – the cinema ARG enables storytelling across platforms while also reaching into the real world. Lance explains how he turned a promotion for Head Trauma’s VOD release into its own intellectual property.
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