http://diydays.com Fri, 30 Jul 2010 13:02:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://diydays.com Fri, 30 Jul 2010 13:02:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://diydays.com Fri, 30 Jul 2010 13:02:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://diydays.com/2008/08/extending-the-storyworld-case-study/ http://diydays.com/2008/08/extending-the-storyworld-case-study/#comments Tue, 05 Aug 2008 02:46:23 +0000 lw http://diydays.com/?p=34 Lance Weiler details his cinema ARG experiments which have surrounded the release of his feature film Head Trauma. A collision of music, gaming, film and technology - the cinema ARG enables storytelling across platforms while also reaching into the real world. Lance explains how he turned a promotion for Head Trauma’s VOD release into its own intellectual property. Embed and Spread <center><b>DIY DAYS LA - Extending the Storyworld - case study</b></p> <p> <span class="mceItemEmbed" src="http://blip.tv/play/kG3FgQeIsVY" mce_src="http://blip.tv/play/kG3FgQeIsVY" type="application/x-shockwave-flash" width="524" height="325" allowscriptaccess="always" allowfullscreen="true"></span> <br/><br /> <a href="http://workbookproject.com" mce_href=”http://workbookproject.com”>fund, create, distribute and sustain</a></center>]]> http://diydays.com/2008/08/extending-the-storyworld-case-study/feed/ 2