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There is power in the crowd. When they rise up they can fund, create, distribute and promote. But how do you turn an audience into an active community where members become collaborators? Panelists: Slava Rubin (indieGoGo), Skot Leach (Lost Zombie), Jason Harris (Mekanism), Bryan Kennedy (Mobmov.org), Blair Erickson (Millions of Us) Discussion Leader: Lance Weiler
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DIY DAYS Boston was a blast. Things kicked off Friday night with a special series of FHTA screenings - Book of Caleb, Ring of Blood and a special Boston premiere of Smile Boston Project. Special thanks to MassArt and David Tames for being hosts to the DIY DAYS and FHTA events this past weekend.
On Saturday we held our last DIY DAYS event in the US until next year. It was a day full of workshops, presentations and round tables. We’ll be posting various audio, video and power point files in the coming weeks. All the content is open so feel free to embed and spread.
DIY DAYS Boston opened with a conversation with Todd Dagres. Thanks to Scott Kirsner over at CinemaTech for recording and posting the conversation. We’ll be posting the video soon.
Todd has produced several independent films (including the Sundance entry ‘TransSiberian’ this year), but he is best known as a venture capitalist who funds start-up companies like Veoh, EQAL, Twitter, and Next New Networks. Our conversation focused on how TV is changing… the as-yet-unproven business models of Internet video… financing and making independent films… how distribution is evolving… and why the word “community” ought to replace the word “audience” in your vocabulary
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And big thanks to everyone that helped us to stage four DIY DAYS events (LA, SF, NYC, Boston) in the last four months. We’re in the planning stages for next year so if you have suggestions on where we should hold events, speakers we should include, projects we should cover, ways to improve the events or if you’d like to volunteer to help make an event possible we’d love to hear from you.
Tags: boston, diy days, funding, investor, lance weiler, scott kirsner, todd dagres, VCLance Weiler details his cinema ARG experiments which have surrounded the release of his feature film Head Trauma. A collision of music, gaming, film and technology - the cinema ARG enables storytelling across platforms while also reaching into the real world. Lance explains how he turned a promotion for Head Trauma’s VOD release into its own intellectual property.
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It was the end of DIY DAYS LA and the mics began to drop like flies. In the end we were left with a single mic for five people.
PANEL DESCRIPTION: The future of independent film is not in content aggregation, which is quickly becoming commoditized, but in audience aggregation. Sustainability for filmmakers lies directly in the hands of the audience. Direct to audience models have shaken the core of the music industry. But the power of Kevin Kelly’s “1,000 true fans” seems good in theory but where do you start? What are the steps to building an audience around your work and most importantly how do you keep the conversation going? Discussion Leader: Saskia Wilson-Brown (Current TV) - Arin Crumley (Four Eyed Monsters) - Micki Krimmel (expert in social media and online community) - Alex Johnson (digital media strategist / filmmaker) - Lance Weiler (The Last Broadcast, Head Trauma)
DIY DAYS LA - When the Audience Takes Control - panel
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RELATED
When the Audience Takes Control - filmmaker magazine article Summer issue
Search Engine Optimization on One Hour a Day - the book mentioned during the panel
How to Build an Audience and Keep it - new extensive how-to from the workbook project
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