DIY Liveblog :: Extending the Storyworld Case Study
// July 27th, 2008 // No Comments » // LA
Lance Weiler – EXTENDING THE STORYWORLD case study (Head Trauma)
- content producers typically think about the audience after the movie is finished, I created digital assets before the movie was even made
- web comic, showed movie’s assets to show to potential audience members
- put the audience in the shoes of the protagonist
- because of the world I created around the film that people started seeing the value in it
- festivals as a springboard to a platform release, got attendees to experience the story in a meaningful way by opting into a game with the nemesis of the movie
- looped answers to the questions asked over the phone back to their computer speakers while they’re on the website
- moving a story or a ame across multiple platforms and into the real world
- Flash mob zombie game, bridging story world with the real world
- live screenings of movie with score played live, characters emerge from audience, text messages sent to audience mobile phones
- how can this story reach into the real world? Some of the audience are looking for something more from their entertainment. They’re looking to be involved.
- web series to promote the movie who’s story line only lightly touches on the movie itself. Protagonist asks the web audience for help solving the clues. Solving the clues leads to information for secret screenings
- Promotion can now be turned into its own intellectual property
