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EXTENDING THE STORYWORLD - case study

August 5th, 2008 | 2 Comments | Posted in LA

Lance Weiler details his cinema ARG experiments which have surrounded the release of his feature film Head Trauma. A collision of music, gaming, film and technology - the cinema ARG enables storytelling across platforms while also reaching into the real world. Lance explains how he turned a promotion for Head Trauma’s VOD release into its own intellectual property.




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